Rivr Cover is a London-based digital insurance broker offering tailored, high-value home and contents insurance for individuals with substantial assets. They to modernise the market by combining a fully digital experience with specialized, "all-risks" coverage for high-value properties and possessions.
Year
2025
Client
Rivr Insurance
Website
rivrcover.com
Related Description
Insurance, Product, UX, UI, Startup, Insurtech
Problem
Brand Disconnect: While the main website was recently rebranded, the quote journey (the core conversion engine) was left untouched, creating a jarring and unpolished transition for users.
High Friction & Drop-offs: Suboptimal UX patterns and technical "hiccups" throughout the multi-step flow led to significant user frustration and high abandonment rates.
Conversion Bottleneck: The outdated journey failed to capitalise on the brand’s new identity, resulting in lost revenue despite increased top-of-funnel interest.
Outcome
Optimised Conversion Funnel: By re-structuring the quote journey based on key analytics, we simplified the flow and strategically broke down "heavy" steps to reduce cognitive load for users.
Design-to-Code Synergy: After aligning on UX intent, we developed a comprehensive Figma design system in close collaboration with the FE Lead, enabling the engineering team to leverage MCP connectors for significantly faster, high-fidelity production deliveries.
60% Higher Completion Rate: The redesigned experience led to a 60% increase in completed quote journeys within just six months of launch.
Significant Revenue Growth: Improved conversion at the core of the digital experience resulted in a 15% boost in overall revenue, successfully bridging the gap between the new brand identity and the bottom line.
A quote from the team here
Will Clarkson Webb
|
Founder & CEO